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Sign into your account3 Ways to Increase Your YouTube Viewership
December 08 2015
A lot of real estate professionals have fully embraced YouTube – it provides a great platform to showcase homes for sale that other platforms to the same extent don't. Some brokerages are also using it for recruitment and to communicate information to buyers and sellers. Since YouTube is currently one of the largest search engines that people use to search for content, this is a definitely a social network that you want to be visible on!
But what can you do to help make yourself more visible and your videos more appealing for users to watch?
You've already spent time and resources creating these videos for YouTube. By tweaking just a few things when you add or edit a video on YouTube, you have the potential to get your video in front of more buyers, sellers and agents.
Thumbnails
Thumbnails are one of the first things that a user will see when they are searching for a video. By default, YouTube automatically suggests three thumbnails for each video, but did you know that you can also create and upload a custom thumbnail image that you've created?
Going this route gives you the opportunity to consistently brand all of your videos across your channel, as well as giving you a way to better showcase what your video is about. For example, if you have a video that you're using specifically for agent recruitment, you may find that a shot of some of your happy agents with your brokerage logo may appear better in search results than one of the automatically generated ones that YouTube suggests. Or, if your video is a virtual tour of a home, you may find that an image of the front of the house works better for that specific video.