There are a lot of things that go into crafting your image as a real estate professional. While you may take care of the bigger stuff like building a website or arranging print materials like business cards, some of the smaller things like picking the right email address might slip through the cracks. While you may think an email address is just a means of communication, it really does speak volumes about you and can serve as a first impression to your potential customers.

Avoid Service Provider Email Addresses

These are probably the worst kind of emails you can have as far as an outside perception. Whether it be an account from Time Warner, Verizon, Rogers, Bell or any other smaller internet provider, this just sends the wrong message to prospective clients. Email addresses like this work as a beacon to the rest of the world telling them that you probably aren't the most tech savvy person. If your address is from an ISP people could draw the conclusion that you're just a part timer or that you may only have access when you're at home at the end of the day.

The biggest issue with these emails is what if you decide to change service providers? Sometimes these changes are unavoidable, maybe you find a great deal with a rival provider that's too good to pass up, or maybe your provider goes out of business. What happens then? The email that you had printed on your business cards and in the Yellow Pages will now be entirely inaccessible to you once you leave that provider. Think of all the hassle of updating all your online services with your new address and getting in touch with all your contacts to update them. In short, it will be a mess. Ideally you don't want real estate leads slipping through the cracks because you decided to save a few bucks on your Internet bill.