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Sign into your accountFox and Roach Reports Success With Buyside™
April 19 2016
There are a lot of technology applications that look promising, none more so than the recent launch of Fox and Roach's Home Valuation System on foxroach.com powered by Buyside™. Fox and Roach is the largest Berkshire Hathaway Home Services company. Their offices cover many regions, including southeastern Pennsylvania, southern New Jersey and Delaware.
In WAV Group broker website effectiveness studies, BHHS Fox and Roach ranks in the top 10 for the most traffic of any broker in America. Last month, they launched the Home Valuation System, built by Buyside™, that created a landing page for every off-market property and IDX listing in their market footprint. We published an article about it here, and we wanted to check in to see how it is going after the first 45 days (March 1 - April 15).
Innovating Ahead of Competition
This is a broker-friendly solution that provides benefits beyond Zillow®,the national leader in displaying data on off-market properties. The goal of the strategy is to develop seller leads for their agents, and engage buyers and property owners with good information about property values and the ability to track a home.
We are huge fans of the use of three property values, known as AVMs. "I think that the shortfall with the Zestimate™ is that it has only one AVM opinion," says Steve Storti, BHHS Fox and Roach's Chief Marketing Officer. "By introducing the RVM™ from Realtors Property Resource and two other AVMs (including the Zestimate™), we tell the consumer the real story about AVMs – they are all just mathematical estimates and it's best to talk to a local agent for the most accurate professional assessment of your home."