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Sign into your accountThe secret weapon helping REALTORS® win the pricing game
February 24 2015
Even the most experienced REALTORS® know that pricing a home can be a challenge. Whether dealing with market fluctuations, low inventory, relocating clients, or even competition for the listing, the intricacies of the process are always unique and can even be overwhelming.
REALTORS® need a reliable starting point. Enter RPR's Realtor Valuation Model®, or RVM®. The RPR's RVM® is not just another typical automated value. Using proprietary algorithms, an RVM® can only be calculated if strict criteria is met, including at least two comparable properties from MLS listing, sales and off market data. For these the REALTORS®, RPR's RVM® has become not only that starting point, but a secret weapon in their business.
Beating the Competition
Meet Cathy. Cathy has been a REALTOR® in Maryland since 1986, and prides herself on knowing the details of her market. Her experience and expertise has made Cathy very successful over the years. She had heard of RPR, but not being a "computer person," she had yet to login and make it a staple in her arsenal of tools. However, during a listing appointment, Cathy realized that she was in competition with other REALTORS®, and knew she needed to stand out, especially since the homeowners were going to push the market with their pricing. She knew then that it was time to use RPR.
Upon logging in to RPR, she immediately saw the RVM® for the subject property and began making adjustments, based on the home improvements she had seen at the appointment. In less than 10 minutes, she adjusted the RVM® and created a 46-page report and emailed to the homeowners. Giving her an A+ for effort, the homeowners gave Cathy the listing, which sold 11 days later with five offers!