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Sign into your accountReal Estate Newsletter Best Practices
March 20 2015
If you're a regular reader of the blog, you know that I often discuss the value of keeping in touch with your real estate leads and past clients. In an industry where business is frequently propelled by repeat and referral business, REALTORS® can't risk losing touch without also losing out on commissions.
A survey by the National Association of REALTORS® found that 85% of home sellers would likely use the same agent again or recommend that agent to others. How can they recommend you if they can't recall your name? No wonder keeping in touch is such a crucial piece of the real estate marketing puzzle.
Sending out a monthly e-Newsletter is one easy thing that you, as a REALTOR®, can do to stay in touch with prospects and clients on a regular basis. In fact, it should be an important part of your real estate marketing strategy. Some real estate agents get bogged down by believing a monthly newsletter is too complicated or time consuming. The truth is that with the right tools, your monthly newsletter can be easy, automatic and effective. Here are some best practices for your real estate newsletter:
Greet Your Reader by Name
When you run into someone you know on the street it's likely that you greet them by name. This is a social practice that builds relationship rapport and makes the person feel valued. The same notion applies to your real estate newsletters.