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Sign into your account5 Tips for Creating Facebook Ads for Real Estate
March 31 2015
Do you create Facebook ads to promote your brand, your listings and your real estate services?
With Facebook pages continuing to see a decrease in organic reach, Facebook ads are an easy way to target your market and get your content in front of the right audience. Facebook ads are also a great way to drive traffic to your Point2 Agent website.
If you haven't used Facebook's Ad Manager before, it's really easy to get started. Check out the Facebook Ads Help Center for a quick rundown of the basics.
If you're already familiar with how creating and running a single ad or ad campaign works, here are our 5 best tips for Facebook Ads to help you create advertising that gets results and delivers more leads:
1. Define your goal before creating your ad.
What do want to achieve with your advertising? Are you trying to get people to visit your real estate website? Like your Facebook page? Get users to claim a special offer? Facebook ads can help you do all that and measure your results, you just have to be sure to choose an objective. Learn more about ad objectives here.
If your goal is to send people to your website, be sure you choose the landing page that will have the most value to them, so you have the best chance of keeping and converting your new visitor. No one likes a high bounce rate!