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Browse the siteMay 26 2011
The good news is that following three years of massive expense and effort real estate professionals across North America are now making effective use of various social media tools. The bad news is that, as is always the case, 10 percent of agents will go too far. And at least 3 percent of them will commit errors that will get their brokers in trouble.
This problem is certainly not limited to the real estate industry, quite the opposite, a number of high profile social media gaffs have occurred over past several months in several industries. Shoe mogul Kenneth Cole sent out a Tweet to thousands that suggested that the mobs in Egypt were responding to an announcement that his shoes were now available on the Internet. Last summer's famous Tweet regarding the Gulf oil spill set off an avalanche of protest. This past winter's posting of the GroupOn's super bowl commercial involving Tibet on YouTube.com was just the latest social media disaster.