Move Your Listings Faster with Smart Tech Home Upgrades

Real estate is founded on an age-old principle—buy low, sell high. Home sellers want to sell their home at its highest value, and buyers want to find a dream home that will increase in value the longer they stay.

There are a number of ways that your clients can add value to their home to drive up the selling price. It can be as simple as a fresh coat of paint, or something more complicated like building a backyard patio. However, as new technology trends and environmental issues emerge, homeowners should look into installing smart, efficient home technology that can help add more value to their bottom line and get your listings off the market more quickly.

The smart-tech research

In a recent survey from Coldwell Banker, more than 500 real estate agents were polled to get an idea of what home buyers wanted when it came to smart home tech. According to the results, nearly two in three agents reported that today's buyers are more interested in smart homes than they were two to five years ago.

Because it provides peace of mind, 59 percent of parents with children under the age of 18 said they would be willing to pay more for a home that has already been upgraded with smart tech. Even those without children are interested in smart homes, as 47 percent stated they would be willing to settle on a higher price, especially when it could save them money on their utility bills and household expenses in the long run.