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Sign into your accountNew Facebook Advertising Features to Grow Your Business
November 05 2015
With all the content being shared on Facebook, even the greatest content strategy can fall victim to the "noise" of social media. However, if you're willing to dedicate some extra time and money, Facebook advertising can help you stand out from the crowd.
Facebook advertising, when properly managed, provides a low-risk, high-reward way to promote yourself and your posts on social media. Thanks to Facebook's recent ad updates, you have more opportunities than ever to promote your business. Here are the four most recent Facebook ad changes and how they can promote your real estate business.
1. Call Now Button
The new "call now" feature is ideal for real estate agents or offices who want to promote their listings through Facebook Ads. Users see your phone number displayed and can click to call you directly through the ad. The great thing about this feature is that it skips over a whole step of the funnel. Now users can call and connect with you instantly right from the ad, rather than having to click through to your website or Facebook page first.
2. Carousel Ads
While the carousel ads themselves are not new, they are now available on both mobile and desktop. Because this ad form gives you the option to display up to five images all in one ad unit, agents and offices can show off each of their available listings while still promoting their brand. By taking advantage of a user's natural inclination to swipe through images on mobile, carousel ads are a perfect way to advertise your favorite listings. It could even increase your click-through and conversion rates. In fact, according to Facebook, a recent ad user saw three times more conversions and 85% better click-through results when using carousel ads.