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Sign into your accountDaniel Gale Sotheby’s International Turns Buyers Into an Asset
March 17 2016
About the Firm
When outlining broker excellence, it is always helpful to begin by painting a picture of the company that is executing an effective strategy. There are many dimensions to operating a successful brokerage. Daniel Gale Sotheby’s International real estate finds its success by serving consumers along the North Shore of Long Island from Manhasset to the North Fork where they operate 25 offices to support about 850 agents. Real Trends ranks the firm 59th in the nation across all brokerages for volume, and fourth in America among Sotheby’s franchises. They are among the first brokerage firms in the nation to develop buyer data as an asset. We met with their CTO, CIO and CMO to understand their buyer as an asset strategy.
Pursuit of Buyer Data as an Asset
We interviewed Susan Poli, Chief Information Officer for Daniel Gale Sotheby’s International Realty to learn about a new strategy that we are beginning to see brokers execute around making buyer data an asset of a brokerage.
For Daniel Gale, data assets have long been understood in terms of listing data. “The management of a broker’s listing inventory continues to be a center of excellence for Daniel Gale,” says Poli. They have long understood the value of supply side management in real estate. Now they have branched out to improve the demand side of data asset management. They are moving beyond lead management into buyer asset management.