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Sign into your accountYour Top 5 Secret Weapons for Real Estate Brand Awareness
November 15 2016
What do you think of when you hear the word "brand?" Ford? Amazon? Coca-Cola?
These are massive brands — juggernauts in the world of advertising. And you know their names because of brand awareness.
As a real estate agent or broker, you are a brand, too. And the same awareness marketing tactics can work for you, even if your budgets are very different.
Brand awareness for real estate means that your local home buyers and sellers know who you are. It means you are top of mind when they think of an agent. And since most people start their home search online, building brand awareness with digital advertising is the best bang for your marketing buck.
Most companies have to spend serious time, money and effort creating a brand — a corporate 'personality' that conveys its essence. Sometimes it works. Sometimes it falls flat.
But real estate agents have a particular advantage with brand awareness. Here are five secret weapons you already have to help you build brand awareness for your real estate business:
5. Your face can be your brand
Is your photo on your business card? If you said no, you're among the few real estate agents who don't have one of these cards. And while logos come and go, and you might even switch brokerages a few times over your career, you'll always be you.
- TIP: Make sure your photo is current! Did you change your hair recently? Lose 50 pounds? Get a new headshot!