Broker Website Dives Into the Fabric of Local Communities

As the real world and the digital world become more interconnected, more and more agents and brokers are discovering that the online real estate marketplace is a rapidly changing place driven by the consumers' thirst for information. With so many opportunities available, there is no shortage of tools for real estate professionals to leverage to their advantage in staying competitive.

One such example is the recent launch of Houlihan Lawrence's new website. Powered by local and neighborhood data from Onboard Informatics, this brokerage offers a better way to interact with its customers and connect with the communities it serves – as well as differentiate itself from its competitors.

The thing that makes Houlihan Lawrence's new site so impressive is its ability to offer engaging content to customers – both for them (as provided by rich videos) and by them (user-generated content on community tips and hot buttons). Serving the Westchester, Dutchess, and Putnam County real estate markets in upstate New York, the website provides its users with an interactive home search experience that goes beyond simple home and property values. Customers can evaluate communities based on a variety of criteria, including neighborhood demographics, nearby schools, points of interest, and even transportation.