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Sign into your accountAre You Helping Third Party Listing Sites Outrank You? [Infographic]
December 31 2013
Mortgage calculators. Home value estimators. Maps (and more). They seem like harmless widgets that add value to your site. But if you get these widgets from third party listing sites like Zillow and Trulia, you may be hurting instead of helping your real estate website.
How? According to a new infographic by RealGeeks, by installing these widgets, you're helping third party sites outrank you in search engines. Each of these widgets contains a link back to either Zillow or Trulia, with anchor text targeted to your local area. While one simple link may not seem like much, when multiplied by the thousands of widgets in use by unsuspecting agents, you have an army of potent backlinks that add to Zillow and Trulia's SEO and detract from yours.
To learn more about these widgets and view the infographic, click through to the next page.