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Sign into your accountYour Marketing Is About You… But It Really Isn’t
April 12 2013
Go grab any homes magazine, Sunday Real Estate Edition of your local newspaper, or even the stack of real estate postcards that ended up in your mailbox this week. I bet you that you cannot get all the way through them without seeing something to the effect of:
- Your (fill in the city name) Real Estate Specialist
- Top 1% Worldwide
- Diamond (or any other exclusive sounding word) Society
- Joe Smith, REALTOR®, MBA, CRS, CDPE, E-pro, ABR, CPM, GRI, SRES, SFR, etc. etc. etc.
I get it. As a REALTOR®, you are your business. So it seems logical that you need to promote yourself. In fact, many of the best REALTORS® are consistent, solid self-promoters.
I'll even take it one step further. If you have worked your tail off and reached the successful level that puts you in the top tier of your marketplace, or spent your time furthering your education to get more designations, you should be proud of those things.
The reality of it, though, is that while these things are great, and while you should be proud of them, the public does not care. When I say "does not care," I mean every time, in every circumstance, no matter what.