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Sign into your accountThe Top 4 Steps to Improving Lead Conversions
June 19 2013
Guest contributor Delta Media Group says:
Last week, we showed you The Top 4 Steps to Increase Your Real Estate Leads. This week, we're going to look at what to do with those leads once you receive them.
Just a few years ago, the toughest part of real estate seemed to be managing all the leads a real estate brokerage would receive every month. Since then, the market hit rock bottom and monthly lead totals took a nose dive.
The good news is we have all noticed a strong rebound in recent months. In fact, this year is off to a booming start for many of the brokerages and agents we work with. Now that we are seeing increased leads in our respective pipelines, we need to reacquaint ourselves with how to manage those leads more effectively and efficiently.
Your conversion rate is one of the most important elements of your business because it's turning your leads and contacts into closed transactions that result in you and your brokerage earning more money. It also means happy clients, and potentially getting referrals off the excellent service you provided.
Of course, you might not get referrals or even convert business if you don't have the customer service to back it up. Many agents and brokerages think their service is great, but the client may say otherwise--and the client is boss. So we've assembled this list of the top ways to improve your conversion rate, so you can earn your living and start earning more referral business.