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Sign into your accountNew View of Broker Social Media Strategy
June 27 2013
One of the key shifts in online marketing that has occurred over the past five years is the evolution of social media marketing. What is astounding is how far removed most broker websites are from executing baseline social media strategies effectively.
- Brokers have largely ignored developing a social media strategy.
- Only a few have a social media director.
- Agents are aimlessly running wild on social media in ways that diffuse the impact of a common voice.
- Social media calls to action are poorly represented on listing detail pages of broker websites
- Social media is poorly leveraged on agent profile pages on broker websites.
Brokers need to begin to think of the role their brand plays in social media. The first thing that needs to be deployed is the ability to listen to social media. This is called Reputation Management. Everyday, there may be people singing your praises or criticizing your services and you are not hearing them. It is a huge mistake. Here are 50 companies that sell social media monitoring software. Pick one and use it.