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Sign into your accountChoosing a Lead Generation Solution
August 16 2013
This is the latest in a series of 'Buyer's Guides' that feature questions to ask and options to consider before making a new purchase. See our previous guides to purchasing a CMA, CRM, Document and Transaction Management, Electronic Signature, Ad Network, IDX/VOW, iPad App, and Back Office Solution.
What are Lead Generation Solutions?
Finding new business is a challenge in every industry. The good news is that technology has made acquiring new buyers and sellers a bit easier for real estate professionals. This technology goes about generating leads a variety of different ways and can vary a great deal in effectiveness. That's why it's especially important to do your research, and know the questions to ask technology vendors.
Questions to Ask
There are some important questions to ask when buying any real estate technology product and some that are unique to choosing a lead generation product.
First, let's look at general questions you'll want to ask.
- What are my objectives for this piece of technology and will this product help me achieve those objectives?
- What is my budget?
- What kind of customer service and training programs are available? Are there webinars and, if so, are they recorded so you can view them at any time? Is the vendor's online help sufficient?