Don’t Underestimate the Impact of a Solid Email Campaign

Social media is like the sexy, enigmatic guest at a cocktail party that everyone can’t stop talking about. It’s still shiny, new and let’s face it…shrouded in a haze of mystery. Though its users are in the millions globally, many of us are still wrapping our heads around how exactly to utilize it and apply it effectively and productively to our business strategies. Its stronghold on online media, 500 million plus users on Facebook alone, dictate that we cannot afford to ignore this audience, so a social media presence is increasingly becoming a core piece of branding and marketing planning for countless companies.

And rightly so. Few avenues are as well suited to meet the growing demand for your brand’s identity, transparency and authentic voice. Add to the fact that social media is relatively free or inexpensive and it’s no wonder why this phenomenon is changing the landscape in which agents and brokers market themselves. But while social media is likely to go the distance, don’t forget about another powerful channel for communication (which is also relatively low-cost): email marketing.