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Sign into your accountConvert More Buyers with the Next Generation of School Content
December 09 2013
Last year, 25 percent of home sales were affected by the quality of local schools, according to NAR's Profile of Homebuyers and Sellers. For families with school-aged children, poor schools are one concession that most buyers are not willing to make. In fact, only 3 percent of buyers compromised on the quality of schools last year when selecting a home!
It's no surprise, then, that comprehensive information on local schools is data that buyers covet most. Your brokerage's website is the most effective channel for this information. When integrated with your site's property search function, this data lets buyers zero in on the perfect home. It also arms your agents with a decision support tool that adds value to their client relationships.
RE Technology recently teamed up with Onboard Informatics for a webinar that explored the newest in school-based search for web and mobile. Attendees learned how detailed data like Attendance Zones and School Profiles can help your clients and prospects find a home that matches their needs, and add value to your brokerage's website. Watch the recording below to learn more: