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How to Market to First-Time Homebuyers

December 15 2013

This post comes to us from the Market Leader blog:

ml market 1st time buyersWhether you've decided to make working with first-time buyers your niche or you just need to diversify your funnel, you'll find no shortage of potential clients. Proof: Every homeowner was at one time a first-time buyer.

Where to Find First-Time Buyers

Finding any lead is akin to searching for that proverbial needle in a haystack. Narrowing the pool down to first-time homebuyers makes the search even more challenging. Some agents merely cast a wider net. After all, a buyer is a buyer, right?

If your preference is for the first-timer, however, let's take a look at some ways to fill your funnel with lots of leads. Don't poo-poo the tried and true, by the way – these methods still work.

  • Visit condo and apartment complexes and leave flyers or door hangers.
  • Walk condo and apartment complexes with door hangers.
  • Send mailers to past clients reminding them that you offer services to first-time buyers that other agents don't. You never know, these people may know someone who is thinking about buying her first home.
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