RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountWhat You Need in Your CRM and How to Purchase One
January 22 2014
A customer relationship management (CRM) system is your set of business processes and the underlying company technology application that helps manage all of your customer information, activities and conversations. With a CRM, your agents, marketing and customer service teams can understand details about every customer and deliver the right message to them at the right time. By analyzing this information, you can make better decisions to close more business, reduce costs of service and keep customers happy.
CRM History
In the past, it was not unusual for a small business owner to have a personal relationship with the majority of his or her customers. With the growth of online customer leads, global business practices, along with an increase in stored data, most brokerages have deployed a CRM. In many ways, the growth of CRMs has been driven by more sophisticated customers demanding more and better information in the buying and selling process.
Here are a few facts about the size of the CRM market (Forbes):
- The CRM worldwide market grew to $18 billion in 2012.
- 4 out of 10 CRMs are SaaS-based enterprise software.