Connect with More Clients Using Visual Content on Pinterest

Facebook, Twitter and Instagram are the social channels that the majority of real estate professionals are using to promote their brand, but what about Pinterest? This photo-centric social network is growing rapidly and Katie Lance, CEO and owner of Katie Lance Consulting, highlighted just how valuable it can be for real estate professionals during Homes.com's webinar, Instagram and Pinterest in Real Estate, How to Leverage Photo-Driven Social Platforms for Your Business.

"One of my big predictions for 2014 is that photos will be even more important. There's been a surge of photos and videos on all social media sites, but Instagram and Pinterest are both growing by leaps and bounds," Katie says. "A big piece of your strategy has to be about visual content. Pictures have become one of our default modes of sorting and understanding the vast amounts of information we're exposed to every day."

According to a 2012 study by ROI, research found that when users engage with friends on social media sites, it's the pictures that are enjoyed the most. In fact, 44 percent of respondents are more likely to engage with brands if they post pictures than any other type of media.

Seventy percent of all clicks on Pinterest happen in the first 48 hours after posting, which means that Pinterest users are actively engaging with the content they are exposed to. Lance explains that people are spending more time on Pinterest than on any other platform, which is why all real estate pros should post consistently and have a strong content strategy. "One of the number-one search terms on Pinterest is the word home," says Lance. "People are searching for their dream home and dreaming about beautiful bathrooms, kitchens, front doors and backyards, and this is a great way to do that."