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Sign into your account5 Marketing Strategies for New Agents
March 10 2014
This post comes to us from the Market Leader blog:
Welcome to the real estate industry, rookie! You are joining a group of people from diverse backgrounds yet they have one thing in common: They all want to make it in real estate.
The first months in the business are the toughest. Where will you get clients? How will you make money? Unless you have a huge sphere of influence, you'll need to market yourself and your business.
A lot of real estate agent advisors recommend that new agents set a marketing budget. We feel it's a bit early for that. After all, you have nothing coming in and won't until you round up some clients. Luckily, some marketing techniques require no money – while others are worth every penny you spend and will be with you throughout your career.
Let's take a look at five essential marketing tips for a new agent to hit the ground running in the early days of his or her career.
1. Get a Website
Every agent needs a website, complete with IDX – a way for consumers to search current listings. IDX stands for "Internet Data Exchange," the software that brings MLS listings to agents' websites.