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How to Convince a Homeowner That Now is the Right Time to Sell

March 23 2014

now o clockIn a relatively short amount of time, the real estate industry has experienced a huge change. We have moved from too much inventory to too little. Thanks to a recovering economy and record low mortgage rates, we now have more buyers than sellers. This is great news, but now how do you convince homeowners that it is the right time to sell?

Here are a few suggestions to consider to increase the number of potential seller clients:

1. "It's time to sell" articles

  • Prices are going up - Using data available from your local MLS or brokerage, write an article about how prices are increasing in your area. You can show 2014 trends vs. 2013 trends. Displaying longer term trends can also show how home prices have recovered back to historical levels in many markets.

  • Inventory is tight - The same data can show just how few properties are currently available in your area. I had an agent call me once that told me that there were no homes for sale in my price point in the area. She convinced us to put our home on the market because there was so little competition for a home like ours.

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