For all real estate agents, the most important part of their websites is generating leads. With that being said, writing content for your website is also very important for keeping visitors on your website and providing great SEO for your website's ranking. It can be a major determining factor for a visitor choosing to sign with you as their real estate agent. Many websites fail to deliver in this area. Below are some helpful tips when writing website content: 

1. Have Up to Date Content

With the real estate industry always changing, the last thing you want is a visitor to be reading a page on your website, only to finish reading it and notice that it is five years old. This can frustrate potential clients, as they may feel what they've read may no longer be applicable.

2. Have Relevant and Interesting Content

If you are including content about saving energy in the home, make sure you stay true to that topic and don't get sidetracked with irrelevant information. Consistency is key. The more exciting your content is to read, the greater your chance of generating a lead. Remember that you are also trying to market yourself with your content, so the more memorable the content, the bigger your gain.

3. Include Images

Make sure that you have images that are relevant, as with your written content, having up to date images will work to your benefit. You also need to be sure they are royalty free, in the public domain, or are pictures you have taken, or that you have permission to use (never assume you have permission to use an image unless you have asked).