The Real Estate Guide to Driving Traffic

According to the National Association of REALTORS, over 90% of Homes Buyers use the Internet in their home search. In fact, it's the first stop for over one-third of all buyers. Today, the Internet is a staple in the real estate search process, so much so that an equal number of buyers found their homes online as found their homes directly through an agent.

As the Internet becomes a primary source for buyers, it's crucial to make a best first impression. This means getting noticed in a pool filled with major SEO and SEM budgets geared toward driving traffic to real estate destination sites. It's not an easy task, but here are some highly efficient ways to drive traffic to your real estate platform:

• Supply locally relevant content on communities, neighborhoods, and schools – With well over a billion real estate searches starting on Google alone each year, it's crucial to be in those first pages to even get a shot. And half or more of those searches contain some level of geography in the search (a city, county, neighborhood, school district, etc.). So supplying locally relevant content makes a huge difference in the net you cast and in the relevance of the content you present.

• Create unique community, neighborhood, and school landing pages – This a great way to bolster site content, boost your website's content to the top of search engine results, and cast a wider net of likely search terms. To complement this, generate paragraphs that draw people in. This engages better (producing more time on site) and is more natural to people than statistics, charts, graphs and tables. Coupled with a well-thought strategy around page tags, domains and paid search, this will give you an upper-hand from the competition.