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Browse the siteAugust 22 2014
This is the final article in a series on the value of SEO (read Part 1, Part 2, and Part 3). Today, we're continuing the series with the second of three case studies that explores how top performing brokers leverage SEO for success in real estate.
Justin Havre & Associates
RE/MAX First
Calgary, AB
Justin Havre lead CIR Realty in performance for several years and was the first agent to ever reach the top award level at CIR Realty—an accomplishment that hadn't been achieved in the company's first 32 years. After reaching the top, Justin decided to move his team to work on a strong international brand, RE/MAX.
Justin's team is made up of 17 agents. His recent awards include:
In 2013, Justin's business almost tripled in terms of transactions compared to 2012. This year they are on pace to double last year. Justin added, "My leads were actually a bit down this year, but I have been doing radio advertising, putting in guaranteed sale programs, widening the net and focusing on improving my conversion rate. It's working. I'm also working hard to balance my business more evenly for buyers and sellers. We are currently at 60% buyers/40% sellers, which is an improvement from previous years."