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SEO and Marketing Tips From the Pros - Part 4

August 22 2014

This is the final article in a series on the value of SEO (read Part 1Part 2, and Part 3). Today, we're continuing the series with the second of three case studies that explores how top performing brokers leverage SEO for success in real estate.

seotips mikeaudet41

Justin Havre & Associates
RE/MAX First
Calgary, AB

SEOTips mikeaudet42Justin Havre lead CIR Realty in performance for several years and was the first agent to ever reach the top award level at CIR Realty—an accomplishment that hadn't been achieved in the company's first 32 years. After reaching the top, Justin decided to move his team to work on a strong international brand, RE/MAX.

Justin's team is made up of 17 agents. His recent awards include:

  • #1 Team in CIR Realty for Production in 2013, 2012 & 2011
  • #2 in CIR Realty for Production in 2010
  • #1 in CIR Realty for Production in 2009
  • Member of the Calgary Real Estate Board's Million Dollar Club
  • Cirrus Pinnacle Award
  • Cirrus Elite Award
  • Cirrus Circle Award
  • Directors Platinum Award
  • President's Platinum Award

In 2013, Justin's business almost tripled in terms of transactions compared to 2012. This year they are on pace to double last year. Justin added, "My leads were actually a bit down this year, but I have been doing radio advertising, putting in guaranteed sale programs, widening the net and focusing on improving my conversion rate. It's working. I'm also working hard to balance my business more evenly for buyers and sellers. We are currently at 60% buyers/40% sellers, which is an improvement from previous years."

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