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Sign into your accountGetting Started With Google Analytics – Part Two
September 10 2014
In part one of Getting Started with Google Analytics, we talked about what's involved in getting it up and running on your website. Today we will discuss some of the important reports and metrics that it will provide you with. These reports and metrics give you the insight needed to refine or adjust your practices so that your website is meeting your goals and serving its purpose.
While Google offers customization options for your dashboard, most will include the following metrics: Sessions, Users, Pageviews, Pages/Session, Avg. Session Duration, Bounce Rate and % New Sessions. When looking at these metrics, you can segment and analyze a certain date range to see if any practices you put in place are correlated to a change in the amount of traffic that has reached your website or a change in how users interact with your website.
