Are Your Agents "Fluffernutter" Marketers?

Why am I bringing up Fluffernutter and what does that have to do with YOUR business, you ask?

According to Wikipedia, "The term Fluffernutter has sometimes been used disparagingly to describe something that lacks substance and has minimal to no cultural value." For those of you who don't know, Fluffernutter is a sandwich made with peanut butter and marshmallow creme, usually served on white bread (typically Wonderbread.)

Lately I have had a lot of conversations about what a lackluster job most real estate agents do with post-close marketing. For those unfamiliar with the term, post-close marketing describes ongoing efforts by agents to keep in touch with their clients, using relevant and timely information that is important to the homeowner. In other words, no cookie recipes.

I don't think anyone can disagree with this assessment; we're all familiar with the NAR stats. To make matters worse, brokers don't help much either because they don't want to spend the money or agents won't give them access to their database.

And we all know that most consumers would use the same real estate agent again but they don't. There are two main reasons for this:

• Most real estate agents don't do anything to stay in touch after the close; or,
• Those agents that do stay in touch only send forgettable fluff nobody cares about.