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Inside Story for Luxury Real Estate Brokers

February 18 2011

road to successLuxury is different. Luxury agents are different, luxury homes are different, and luxury buyers are different. When you are representing the affluent, you must carry a distinct conversation and have a distinct perspective.

As a consultant, I had the opportunity to work on LuxuryRealEstate.com, the worlds’ top global location for Luxury Real Estate. Each day, the site receives early 7,000 wealthy home enthusiasts, 200,000 per month, viewing nearly 3.5 Million listings. London and Lake Tahoe Luxury broker, Shari Chase of Chase International reports that LuxuryRealEstate.com drives more traffic to her properties than LeadingRE, Trulia, Realtor.com, and other popular real estate portals – representing 17% of her referring traffic to her website.

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