Recently I spoke about real estate recruiting in today's environment, for tomorrow's agents. Due to the response on that topic, I want to add a few thoughts building about a multicultural business.

As a nation of immigrants, we have seen wave after wave of people immigrating to live the American dream. If you look at the immigration patterns of the late 1800's through the early 1900's you see millions of Western, Eastern, and Southern Europeans coming here and establishing new lives.

Over the past 40 – 50 years, immigration has been largely from Latin American and Asian countries. Furthermore, the largest percentage of the Millennial generation, who are the agents and consumers of the future, are immigrants or children of immigrants.

How do Boomers compare to Millennials in terms of the ethnic make-up?

What does this have to do with real estate recruiting?

EVERYTHING!

Yesterday's immigrants have assimilated into our culture. Today's African, Asian, and Hispanic Americans will soon reflect the majority of our country.

They also represent future homebuyers, agents, and drivers of economic growth. Consider the buying power of these groups:

• Hispanic American; $1.2 trillion
• African American; $1.0 trillion
• Asian American; $718 billion