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Sign into your accountImprove Your Real Estate Writing in 7 Easy Steps
January 26 2015
You didn't get into real estate to be a writer, did you? But now it turns out that writing is a huge part of your job.
From listing descriptions to blog posts to tweets, you have a lot of opportunities to write sentences. And there are a lot of clients and colleagues out there who just might read them! No pressure, right?
Today we have some tips that will help you improve your real estate writing. You'll be able to create copy that is easy to read and more likely to encourage your audience to take action.
1. Know Your Capitalization
There are a lot of different capitalization styles and many of them are just that... stylistic choices. Here is a quick run-through that will help you identify and stick with a capitalization style that you like.
- Title Caps: I'm Happy to Be Your Agent
- Initial Caps: I'm Happy To Be Your Agent
- Sentence Case: I'm happy to be your agent
- All Caps: I'M HAPPY TO BE YOUR AGENT