The Right Recruitment Strategy for Long-term Success

When recruiting for your firm, you have to carefully balance making a compelling argument without beating your chest and trying to convince new real estate agents that you are "the best." Trying to lure new agents with features, perks and incentive packages, or even prospective career growth data, may seem good in the short-term, but it is not the key for long-term success. In addition, savvy agents aren't buying these tactics anymore.

Rapid growth for your firm does not come from offering better splits and other incentives. This strategy can create divisions within your organization due to the discrepancies in deals each person receives. It can also create a rate war with local competitors, which then becomes a race to the bottom.

So what is the right recruitment strategy? By building an authentic trust between yourself, your firm and your potential new hires, your business can grow on a cultural foundation intended for long-term success.

1. Eliminate the Mystery

Before taking on a new job, everyone wonders what it's really going to be like to work there. Indeed, no one wants to jump into a lake without knowing how deep it is. This is why one of the most valuable things you can do, from a recruitment perspective, is to show new recruits exactly what they can expect at your firm.

Invite potential new agents to attend a sales meeting at the office so they can experience the atmosphere first-hand. While you're at it, invite them to your company's training sessions, too. Finally, allow outsiders to attend your broker education programs and seminars.