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Sign into your accountGet More Targeted Leads with this IDX Website Feature
February 09 2016
Do you want more targeted leads from your IDX website? How about on-site content that's more attractive and relevant to consumers?
Of course you do! That's why today we're showing you how to use an underappreciated IDX feature that can put both of these things within your reach.
We're talking about custom search URLs. Depending on the IDX solution you use, this feature is also known as "saved search pages," "IDX custom hotsheets," "custom IDX URLs," and more. Agents can use this feature to create links to specific sets of listings, such as condos under $200k, homes with pools in X neighborhood, etc. This is useful for driving website visitors to relevant properties quickly and easily.
Here's an example of an agent who's using custom search URLs to flesh out her website's neighborhood pages. Minneapolis area Realtor Jan Worthen has created informative pages for each area that she serves. In order to quickly get consumers in front of the specific type of property they're looking for, Worthen built multiple custom search URLs for different price points and property types (highlighted in red):
