The Hub and Spoke Model, Pt. 2 – Establishing Your Spokes

In our previous post, we introduced you to the Hub and Spoke model of online marketing and how you can use it in establishing a great hub, or website, for your clients. For a quick refresher, we've placed a graphic below on how the model works. In this post, I'll lay out some additional strategies for setting up the spokes and leading traffic directly back to your hub.

Defining Your Spokes

So what exactly are the spokes in this model? Put simply, you won't get as much value from your hub if you don't have spokes, or links, leading people back to it. The spokes are the ways in which you amplify or share everything that's located on your central hub. Very few people are going to know about that awesome blog post you just wrote, or the tour video you spent hours producing, if you don't promote your content. Knowing the most effective way to get your content out and use it to drive people back to your site is critical to the success of the hub and spoke model.

• Email: Direct emails are a great way to send a message out to your client base that links directly back to your website. Make sure emails are timely and relevant—otherwise your click-though rates won't look to great and the content you shared won't be engaged. Spread them out and make sure links back to your site are prominent throughout.

• Syndication: Do you subscribe to larger networks or websites within the real estate industry (i.e., RETechnology, Inman, Active Rain)? Networks like these are always looking for content to share through their daily or weekly emails to their members. Take the time to research and develop relationships with these networks in hopes that your content gets picked up!