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Sign into your accountThe Hub and Spoke Model, Pt. 3 – Managing Your New Leads
December 18 2016
By now you fully understand and are committed to Hub and Spoke Marketing. You've created a solid hub and have placed the necessary spokes throughout the web. Now you're getting a solid stream of new traffic and leads! How are you going to manage all of these new faces to your site? Managing leads is critical to the success of your business, so I'll lay out a few tips on how to manage them effectively.
Marketing Automation
One of the easiest ways to manage your leads is with the use of a marketing automation system. You don't need the biggest, brightest and newest system on the market, just one that you feel comfortable with and gets the job done. A good marketing automation system allows you to collect leads via your online forms and segment those leads based on characteristics such as stage in the buying process, location they are looking for, property price ranges and more.
Any platform you utilize needs to give you the option to setup drip campaigns. This way, you can automate emails to go out on their own without manually scheduling them yourself. Drip campaigns also give you the option to send out specific campaigns based on certain actions recipients make on your hub. Want to send them a follow-up email after they've clicked a specific link? Want to hold a day or two before sending out another email to someone who didn't open the original? All this can be done by creating specific nurture paths with strong calls-to-action.