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Sign into your accountHow to Effectively Use Pinterest for Real Estate
September 12 2012
Pinterest is becoming a valuable tool for your real estate business. This new visual social media platform experienced a moving average growth of 85% from mid-January 2012 to March 2012. With the release of the Pinterest app for Android and iPad, plus the fact that Pinterest is now open for everyone to join (no request for invitation required), growth is surging!
What is Pinterest?
Pinterest is described as a virtual pin board that lets users organize and share the beautiful things they find on the web. Users can browse pin boards created by other people, and it connects everyone in the world through the "things" they find interesting. This is important to keep in mind when you are developing your Pinterest presence as a brokerage or as an agent.
Your Goal with Pinterest
Your goal with Pinterest is to promote valuable content and create engagement in your business. Pinterest is not meant to be a resource for self-promotion. Keep your focus on sharing content that your clients and future clients will find interesting. Be recognized as a valuable source for exciting content ranging from home décor ideas, outdoor landscaping, home makeovers, DIY projects, recipes, gardening – the list can go on.