Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your account4 Proven Email Marketing Best Practices
November 15 2012
In this blog post, we'll share with you five email marketing best practices that'll help you improve the effectiveness of your email communications. You want people to open your emails, read them, click on the links, and engage with you based on the email's content.
1. Define Your Goal
Is the goal of your email to promote a new listing? Showcase some of the properties you've recently sold? Build rapport? Position yourself as a home expert? Make sure you know what your goal is before creating and sending any marketing emails. This will help you focus and ensure that you're not "all over the place."
2. Define Your Target Audience
You need to ask yourself, "Is this email going to be relevant and useful to the people I'm sending it to?" Define your audience: all of your clients, all of your prospects, business-to-business contacts, past co-workers, people who've attended your last open house, people who belong to your country club, etc.