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Sign into your accountA/B Testing 102: How Colors Can Create Clients
October 22 2013
This is the second article in a series of three on A/B testing for your website. Read part one here.
Colors are important. When creating a logo, website or any marketing material, you need to choose a color which will connect with clients.
In A/B testing 101, we discussed how small changes to a website can increase the amount of leads it generates. A/B testing 102 will focus on what specific colors are proven to increase the chances of visitors taking action after visiting your website. Wouldn't it be great if you knew what color the sign up button for your email list should be? Or what colors are proven to create trust in your clients mind? Read on to find out which colours are proven to create clients.
Red is the best colour for sign up buttons. This has been proven time and time again with various experiments. There was a test done where 1,000 website visitors were shown a sign up page with a green button and another 1,000 visitors were shown the exact same page with a red button. Before conducting the experiment, many thought that the green button would outperform the red button. It is the most common colour for sign up buttons, since many people associate green with "go" and red with "stop."
However, when the results of the experiment came in, the red button outperformed the green button by 21%. That means that 21% more people clicked on the red button than the green button when everything else on the page was the same*.
