fbpx
You have viewed all your free articles this month


Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A

UNLIMITED ACCESS

With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.

Purchase Account

NOT INTERESTED?

RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.

Browse the site

ARE YOU ALREADY A MEMBER?

Sign into your account

How to Spend Less on AdWords and Get Better Leads

January 19 2015

sales funnel peopleMany real estate agents and brokers rely on AdWords as a way to put their business in front of consumers searching for homes online. It's an effective tool, to be sure, but using the pay-per-click (PPC) advertising platform without a deliberate strategy is a great way to spend a lot of money very quickly--and get unsatisfying results.

So what can agents do to get more out of their AdWords investment? To find out, we turned to an expert. As Director of Digital Strategy for BoomTown, Rivers Pearce oversees PPC campaigns for hundreds of real estate agents and brokerages. "Your average agent is probably only going to have a few hundred dollars; maybe a broker is going to have a few thousand. If you have a limited, finite amount of budget, you really need to go after those keywords that are very, very targeted."

To zero-in on those targeted keywords, Pearce suggests thinking of potential keywords in terms of a sales funnel. At the top of the funnel are broad phrases like "homes for sale" or "real estate." As the funnel narrows, the keyword phrases go from vague to more specific. For example:

  • VAGUE - "Homes for sale"
  • STATEWIDE - "Texas homes for sale"
  • CITYWIDE - "Dallas TX homes for sale"
  • NEIGHBORHOOD - "Neighborhood X Dallas homes for sale"
TO READ THE REST OF THE STORY LOGIN OR REGISTER.