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Sign into your accountRealtor.com Debuts 'Homeblebrag' with Actress Elizabeth Banks
October 27 2016
SANTA CLARA, Calif., Oct. 27, 2016 -- Realtor.com®, a leading online real estate destination operated by News Corp subsidiary Move, Inc., today launched "Homeblebrag," allowing homeowners the ability to customize a shareable video bragging about their home, featuring actress, producer and director Elizabeth Banks.
Homeblebrag, which is part of realtor.com's® larger "Own Home" marketing campaign that launched in June, celebrates the excitement for a home buyer or renter and offers the opportunity to boast about the new home – with Banks. First time and move up buyers, alike, can enter their address at www.realtor.com/homeblebrag to create a video of Banks on their front lawn or in front of their building, bragging about the best qualities of their new dream home in a video sharable via social media. The campaign is a humorous play on #humblebrag movement in social media, started by Harris Wittels on Twitter, creating a positive (and hilarious) way to share successes and encourage homeowners to shout their news from the rooftop.
"The Homeblebrag campaign builds upon our hilarious two-year relationship with Elizabeth Banks," said Andrew Strickman, head of brand and chief creative for realtor.com®. "Not only can realtor.com® help you find your dream home, we can place Liz in your front yard. You may be too humble to brag about your exciting new home purchase, but realtor.com® and Elizabeth Banks are not."
To date, the "Own Home" campaign is off to a strong start, outperforming previous campaign benchmarks of ad recall and brand link — two major levers in driving accelerated audience growth for realtor.com®. The campaign was created by Pereira & O'Dell New York, in collaboration with realtor.com's brand team, and is comprised of TV ads, digital videos and social integrations. View the "Own Home" ad spots here.
To view the Homeblebrag trailer and build a Homeblebrag of your own, visit www.realtor.com/homeblebrag.
About realtor.com®
Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS.® For more information, visit realtor.com.