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Sign into your accountHow to Write a Strong Call-to-Action and Convert More Real Estate Leads
April 02 2020
Words matter in real estate. The message you craft for leads will determine how many convert. If you are not seeing the sales figures you need, you may want to take a look at your call-to-action on Facebook and other platforms.
What Is a Call-to-Action?
A call-to-action (or CTA) is the part of your marketing that encourages your leads to do something. It's the phrase or sentence that tells readers to "sign up," "get started," or "download a free trial."
This sentence has outsized importance in marketing because it is the one most closely linked to action.