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Sign into your accountFor Massive Real Estate Leads, Think Like Every Page Is a Landing Page
July 03 2018
Take a tour through your website pages and articles. Hopefully, you'll be seeing articles and content for buyers, sellers, and others on topics that you believe your site visitors want information and answers on. Whether you, others in your brokerage or hired writers created this content, the goal is to educate visitors and maybe generate some leads. As you view each page, use a quick checklist to see if:
- +30 pts. The content is created around a single topic or idea and stays on topic.
- +30 pts. All of the remaining content reinforces the main idea/topic and adds valuable information.
- +20 pts. There is at least one strong call-to-action and a form to capture lead information.
- +10 pts. The page/article title is an attention-grabbing headline.
- +10 pts. The first paragraph gets that single idea/topic across in a way that draws in the viewer.