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Sign into your accountIf you’re Ignoring Google+ Wear a Helmet in 2013
October 02 2012
Google+ is a social networking platform that was released in 2011. It's seen respectable growth but has, frankly, been in the shadow of Facebook's monstrous appeal and market share. All things come together in due time, though, at Google, and those of you that see the value in building a reputation as an authority figure in your real estate market need to be aware of one of Google's goals in social network and the tactics that are being used to make Google+ more attractive--which is the online equivalent of walking softly and carrying a big stick.
On September 21, Google posted an update in Webmaster Tools noting the display of authorship information in search results. This isn't totally new; a lot of you may have noticed seeing little icon-like photos of people in search results for some time. We started seeing evidence of this back in March and--surprise, surprise--authors with a Google+ profile were the folks we were seeing in prominent positions on search engine results pages (SERPS).