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Sign into your accountDoes Your Website Have a Newsroom? It Should
October 13 2020
One of any organization's core public relations strategies is the creation and dissemination of your story. Every company has a story. What makes you different? Better? Stand out? Memorable?
And once you nail your story, you need to tell your story. You must share your story and publicize it to maximize its reach.
For your story to grow until everyone who needs to know your story knows it, you have to make your story highly accessible. From a public relations perspective, that means making sure that journalists have access to the information they need to learn about your organization and the people who run it.
One of the most important pieces to accomplish this also is one that is often neglected: the creation and curation of a newsroom on your organization's website.