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WATCH: Step Out of Zillow's Shadow and Back Into the Showings Spotlight
One of the biggest issues facing the industry today is the disruption caused by the sale of ShowingTime to Zillow. Why the upset? In part, according to WAV Group partner and RE Technology CEO Victor Lund, it's because "in the hearts and minds of real estate agents, the data that's involved in showing, mainly the customer record data, is something that is held quite sacred." With the sale of ShowingTime, that data is now in the hands of Zillow. Since the announcement of the sale back in February, several alternative showing solutions have been in development. In a recent webinar, we took a look at Local Showings, the new showing platform from Delta Media Group, now available to brokerages and MLSs. Delta's differentiator—and it's a significant one, considering all the acquisition activity in the real estate tech space—is that they're the only family-owned and operated technology company in real estate without outside investors or venture capital funding. Delta, as webinar panelist Jeff Kennedy of LeadingRE puts it, is a tech company built to serve the industry rather than built to be sold to the highest bidder. Watch the webinar recording below to learn more about Local Showings and see a live demo: Webinar Guests Jeff Kennedy, VP of Sales, Leading Real Estate Companies of the World Franklin Stoffer, Sales Manager, Delta Media Group Michael Minard, CEO, Delta Media Group Moderator: Victor Lund, CEO, RE Technology Video Timeline 0:00 - Moderator Victor Lund introduces the topic and panelists. 4:54 - Jeff Kennedy shares how members of LeadingRE reacted to the sale of ShowingTime to Zillow. 8:46 - Michael Minard talks about Delta Media Group and why their customers have no reason to fear them being acquired. 11:41 - Franklin Stoffer on Delta's "No Sell Guarantee" and their status as the only family-owned and operated technology company in real estate without outside investors or VC funding. 15:53 - Franklin introduces Local Showings, Delta's showing platform. 25:48 - Live demo of Local Showings. 45:11 - Q&A segment. Next Steps Visit Delta's website to learn more about Local Showings For more information, contact Franklin Stoffer at [email protected] or (330) 685-7746 Read articles about Showing solutions, or explore more Showing solutions in our Product Directory Register for this upcoming webinar: Remine Docs+: The Next Generation of Digital Transaction Management Watch more webinars
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Showing Software Becomes Key Broker Service
If you didn't attend today's RETechinar™, you missed a round table discussion about showing solutions and how they contribute to success. The webinar was moderated by RE Technology CEO and WAV Group partner Victor Lund. His invited guests included broker Alan Shafran of the Alan Shafran Group in San Diego, and Showing Suite technologist Isaac Guzman. Alan Shafran was a top producer for Prudential in San Diego with a recurring business of over $100 million in annual transactions before venturing out on his own as a broker. In the webinar, he shared how his firm-wide deployment of Showing Suite was a primary driver in taking the solutions he relied upon as a Realtor® and spreading them across a wider group of his agents. "There are a number of key efficiencies that every broker and agent need to consider to be successful," said Shafran during today's live event. "Managing showings efficiently and getting feedback for the seller are top of my list." The heart of any brokerage is managing showing appointments. The poll that ran during the webinar indicated that 57% of agents are still managing appointments manually. "In today's world of technology, that is a huge time suck," said Victor Lund of WAV Group. Lund suggests that successful brokerages have solutions that manage that process for their agents so they do not spend hours of their data setting up showings. For Shafran, a key benefit to showing software is showing feedback software. He trains his agents on how to take the feedback from both agents and buyers and share it with the seller. "If the home does not show well, or the price is wrong, we know right away," says Shafran, "and we can make adjustments immediately to fix it. We also get feedback right away if an agent is preparing an offer."
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